Wednesday, August 18, 2010

Google Wants to Dictate, I Mean Help With, Your Life, and It's All for Your Own Good

Google went public 6 years ago. How quickly has it become an antithesis of its own creed, "Don't be evil", which by the way Apple's Steve Jobs doesn't think highly of .

UK's Telegraph relates to us what Google has planned for us in the digital future:

Young will have to change names to escape 'cyber past' warns Google's Eric Schmidt (8/18/2010 Telegraph)

"The private lives of young people are now so well documented on the internet that many will have to change their names on reaching adulthood, Google’s CEO has claimed.

"Eric Schmidt suggested that young people should be entitled to change their identity to escape their misspent youth, which is now recorded in excruciating detail on social networking sites such as Facebook.

""I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time," Mr Schmidt told the Wall Street Journal.

"The 55-year-old also predicted that in the future, Google will know so much about its users that the search engine will be able to help them plan their lives.

"Using profiles of it customers and tracking their locations through their smart phones, it will be able to provide live updates on their surroundings and inform them of tasks they need to do.

""We're trying to figure out what the future of search is," Mr Schmidt said. “One idea is that more and more searches are done on your behalf without you needing to type.

""I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next."

"He suggested, as an example, that because Google would know “roughly who you are, roughly what you care about, roughly who your friends are”, it could remind users what groceries they needed to buy when passing a shop." [Emphasis is mine. The article continues.]


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