Yahoo has a much more significant presence in Japan. People go there for news, and its auction site (after the premature departure of eBay from Japan) competes with Rakuten.
Now, Yahoo Japan is collaborating with Goshi Hosono's ministry, along with two other media outlets, to spread the message of what wonderful things the wide-area disaster debris disposal can achieve.
According to the Ministry of the Environment press release on July 31, 2012, the other two are ソトコト (Sotokoto) magazine and J-WAVE (FM radio station).
Here's the screen shot of the site that Yahoo Japan hosts in collaboration with the Ministry of the Environment:
On the masthead, the message is:
Disaster Recovery Support Special
Everyone's thought gives power to recovery
Let's all participate in disaster debris disposal
In other words, "Think wide-area disaster debris disposal (burning and burying) and do it, then we will have the recovery of Tohoku." The same old message that Goshi Hosono has been repeating for nearly a year since his appointment as the Minister of the Environment.
Scrolling down, there are suggested activities which you can participate to help expedite the recovery:
Work as a volunteer!
Buy goods from disaster-affected areas!
Support municipalities accepting the disaster debris!
(Uh... you mean supporting people like Governor of Tokyo?)
The look and feel is not that of Yahoo Japan, as it says on the top right corner that the site is a "Yahoo Japan Promotional Event, from August 1 to September 30, 2012".
Looking at the site, a lot of taxpayers' money must have gone into building the site. Win-win for the parties involved, no doubt - Ministry of the Environment bureaucrats who want to spend as much money as possible to justify their bloated budget, nation's top PR agency (Hakuhodo or Dentsu; maybe Dentsu, as Hakuhodo has been busy carrying out surveys for the Cabinet Office) coming up with the contents for the site and the site design, company who actually assembles the site, and the portal like Yahoo Japan who will host the site.
What's crazy about all this is that the Ministry of the Environment has already instructed the municipalities who have expressed interest in receiving the debris not to proceed, as the amount of the debris has turned out to be much, much less and there is hardly any need after all to ship the debris outside the prefectures affected by the disaster (Miyagi, Iwate).
So, spending all this money in building a site to achieve exactly what? To persuade residents of Osaka City and Kitakyushu City, whose mayors are adamant as ever to bring the debris and burn it to help the recovery?
I wonder if Yahoo's new CEO (former Google engineer) knows about this project, but the last I read about Yahoo's own recovery effort, Yahoo wanted to divest its Asia operations including Yahoo Japan to raise cash. So it may be totally OK with her if the Japanese subsidiary openly collaborate with the government ministry pushing this totally unnecessary project of spreading the disaster debris contaminated with industrial pollutants from the tsunami and radioactive materials that fell on it after the nuclear accident, as long as the collaboration is highly profitable.