One of my twitter followers from France sent me a link to a French blogpost titled "Christmas in Fukushima".
JR (Japan Railway) apparently has a special PR blitz that pushes Tohoku - Yamagata, Aomori, Akita, Iwate, Miyagi and Fukushima as travel destination. It has launched a TV commercial featuring young women having a good time traveling in the region.
The color scheme of the ad seems intentionally "dated" - it has a 1930's look to me. The first ad has a woman posing as if she was either shielding her eyes or saluting military-style.
The ad is for Fukushima Prefecture, and it says: "I'm coming, Tohoku" (in a diction used predominantly by men, colloquial, slightly vulgar); and "Nothing will happen unless I go there." (Hmmm, is it alluding to the decon volunteer work in high radiation areas in Fukushima?)
At JR East's website, you can download an ad poster for your favorite prefecture in Tohoku.
As the French blog points out, the ostensible (or "tatemae") reason for the PR blitz is to commemorate the 1 year anniversary of Tohoku Shinkansen (bullet train) between Tokyo and Aomori), while the real reason is likely to be to prop up the sagging ticket sales and "help" the tourism industry in the disaster-affected area.
I personally do not think JR should be promoting tourism using young women in an area severely affected by the fallout from the nuclear plant accident. I don't think young women like those in the TV ad below should be in Fukushima for fun, but it's just me. Learned experts clearly have different opinions (here and here).
(H/T Aizen Kaguya)