Wednesday, March 20, 2013

(OT) "Hacked PCs falsify billions of ad clicks", according to Financial Times

Financial Times article (3/19/2013) says the so-called "botnet scheme" highjacked 120,000 residential computers in the US, simulated the mouse cursor movements as if there were viewers who actually visited the sites, and generated 9 billion impressions every month across over 200 sites, costing the advertisers about $6 million a month.

Built on a tower of sand...


Anonymous said...

heh. PPC is broken, everybody knows it is, botnets are priced in, just like carder rings are priced into credit card rates.

Anonymous said...

Google at $811 a share. Priced in, huh.

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