Wednesday, March 20, 2013

(OT) "Hacked PCs falsify billions of ad clicks", according to Financial Times


Financial Times article (3/19/2013) says the so-called "botnet scheme" highjacked 120,000 residential computers in the US, simulated the mouse cursor movements as if there were viewers who actually visited the sites, and generated 9 billion impressions every month across over 200 sites, costing the advertisers about $6 million a month.

Built on a tower of sand...

2 comments:

Anonymous said...

heh. PPC is broken, everybody knows it is, botnets are priced in, just like carder rings are priced into credit card rates.

Anonymous said...

Google at $811 a share. Priced in, huh.

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