（UPDATE 2/17/2012: Enjoy the video, too.)
The Japanese government is going to make these young women eat food from the nuclear-disaster affected Tohoku and Kanto to support the recovery.
This is simply beyond my comprehension. Some on Twitter call it "student mobilization", just like during the World War II; the government knowingly putting young people in danger so they can remain in their positions a while longer.
From Sankei Photo News (2/15/2012):
"Miss Campus" to become "ambassadors" to support the disaster recovery, says Ministry of Agriculture, Forestry and Fisheries
To support the agriculture, forestry sand fisheries industries in the disaster-affected areas, the Ministry of Agriculture, Forestry and Fisheries appointed 9 "Miss Campus" (beauty queens) on 9 campuses including Aoyama Gakuin University and Gakushuin University as "Eat and Support student ambassadors" on February 15. The nine young women will participate in activities not only for the disaster recovery but also for improving the food self-sufficiency rate.
In the swearing-in ceremony at the Ministry in Kasumigaseki, Tokyo, Minister Michihiko Kano said to the students, "I would like you to play an active part with keen interest in food. I am looking forward to your effort to appeal the charm of domestically grown agricultural, forest and fishery products to the younger generation, as they are the key to improving the food self-sufficiency."
Upon being sworn in, each member spoke of their plans. Miss Seikei University (age 20) said, "I will eat food items from east Japan heartily". Miss Rikkyo Women's College (age 22) said enthusiastically, "I will come up with one desert a week using fruits from Tohoku, and eat it." (Photograph of "Miss Campus" members with Minister Kano, February 15 afternoon)
"Charm" of domestic produce? You mean radionuclides are a charm?
Agricultural products like rice and vegetables from Tohoku and Kanto are contaminated with radioactive materials in varying degrees. You don't want to eat fish caught off the coast of Tohoku and Kanto if you don't want to eat cesium and strontium (and God knows what else). Fruits from Tohoku are particularly bad, with kiwis, blueberries regularly exceeding the provisional safety limit (500 becquerels/kg of radioactive cesium). Peaches, apples, persimmons have all been found with radioactive cesium. Mushrooms are routinely found with radioactive cesium easily exceeding the safety limit.
I wonder what the Ministry offered these women in return. As Haruki Madarame famously said, "It's about money". If not money, it should still be something of value, enough to offset the potential health risk of promoting recovery by eating Tohoku and Kanto produce.
From the Ministry's webpage, it seems a photo magazine called B.L.T. is involved in the project. Maybe these young women get to pose for the magazine, and that will be the reward for them...